The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
Keywords aren’t the attention anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also demand you to begin employing branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text does not use correct grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also be monitoring how quickly you come up with your baclinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.