Boost your health economics and outcomes research efforts

Health Economics and Outcomes Research: US, Europe, Canada and Emerging Markets

Gain instant access to detailed benchmarks and best practices that will streamline your health economics strategy. This one-of-a-kind study showcases the most up-to-date information on health economics and outcomes research (HEOR) goals and management. Five chapters are chock-full of data and expert advice focused on these primary areas: ( )

* Structure and reporting relationships * Spending, budgets and ROI * Staffing and compensation * Activities, timelines and study costs

Our study breaks down 500+ metrics by company type – large, mid-sized, small, pharma affiliate and medical devices – and by geography – US, Europe, Canada and the emerging markets. You’ll also find experiences and fresh insights divulged from over thirty leading companies across the life sciences.

Control your costs and your workload

As a go-to resource, your team must manage several competing responsibilities. Improve time and money management using real-company benchmarks for nearly 15 health economics tasks, including study costs for six major pharmacoeconomics studies. Understand how successful companies approach outsourcing, including vendor selection and management.

Get your messages across faster and prove ROI

Learn how to overcome companywide communication gaps and customize findings so that they resonate for each individual audience. Use structure to build team cohesion and strengthen relationships with key groups like clinical and marketing.

Build the best team

Effective health economics analysis blends science and strategy, but hiring individuals with the ideal mix of qualities is difficult. Discover how to build HEOR teams with the right capabilities. Use our compensation data to set up appropriate pay scales.

Keep ahead of the latest trends

HEOR teams are at the forefront of emerging trends in pharma. See into the future of health economics as industry experts weigh in on four of the hottest topics.

* Health Outcomes Liaisons * Risk sharing agreements * Comparative effectiveness * Emerging markets

For more information kindly visit :

Related Reports

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Healthcare: Global Industry Overview

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Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

Why Is Facebook Group The Miraculous Marketing Tool

Developers, entrepreneurs, business organizations and social media strategist are expanding their earning circle and growth rate by creating Facebook groups, which do not really require heavy investment. Facebook group is a very cost-effective, heart-throbbing and traffic-generating marketing tool for any sort of business. Facebook has millions of groups from all walks of life, all regions and every size of business and culture and continuing to grow in a rapid pace. As Facebook is the largest social media network, so there is already a huge market all across the globe which is a plus point for business holders who do not need to build a whole niche, so they can easily track their specific niche in a shortest period of time.

Now what does Facebook group provide to business sector, here are the reasons.

Branding

Having your own Facebook group is like a unique and separate corporate identity. It gives you name, credible image and maximum reach to the existing clients and potential prospects. You can create a Facebook group and share your companys objectives, success stories, photos and videos, important links. These groups are the source of effective communication where you can easily interact with your target market and build a strong relationship for long term success.

Awareness

Awareness is just another factor behind creating a Facebook group. It allows you to announce launches, re-launches, new events, inauguration, conference and seminar publicity and everything you think is needed to be shared with your target market. If you think your next big campaign should be shared with your followers, you should tell them one or two months before the game and Facebook group is a platform you keep contacts with your valuable niche.

Profitability

Profitability doesnt come with having a mike on street and announcement of your very beneficial tooth paste. If you seek for profitability, you need to make a healthy relationship with your customers, create a good will in their hearts and make them as friendly as they can say anything to you. When they say everything, you will know what you should not say to them.

Facebook groups are hottest marketing tool that amazingly go viral and do not cost you much. Very smart and very cost-effective.

Professionalism

All giant multinationals have Facebook groups with their names because it is a standard rule for corporate sector to communicate with customers on social media networks. It also helps you pulling traffic on your website, which is a graphical representative of what you do and why your niche should opt you.

If you want to expand your business locally as well as globally, you should not forget to have a Facebook group with your business name, and you will witness yourself how miraculous it is. Learn more about social media networks at www.socialfactory.net

Steps In Creating A Corporation

Incorporation involves detailed processes and is required to comply with different state and federal laws.

That is why it is recommended that you hire a corporate law attorney to help you in starting a corporation.

The process of incorporation and corporate law goes hand in hand in bringing corporations into being.

Under corporate law, attorneys can help the incorporators structure the stock and bond offerings, and the bond and insurance loans that provide the company with capital.

Corporate lawyers can also facilitate joint ventures, licensing arrangements, acquisitions, mergers, etc

To help you understand, here are the general steps in starting a corporation:

Choose a state where you will incorporate your business

The state that you choose should provide your business with favorable laws that will help your company once it is incorporated.

Once you have chosen, visit the website of the Secretary of States Office.

You should find guidelines about the incorporation procedures of the state.

Choose a Name

Make sure that the name of your corporation is unique and is not yet taken by other companies.

Most Secretary of State Website has a database that will help you identify names that are already used by other companies.

A corporation may also use a trade name other than its corporate name.

If that is the case you will also have to file the trade name under a Fictitious Business Name statement to the appropriate county court.

Consult your corporate attorney about the process.

Choose Type of Corporation

In this process, you can choose from the three types of corporate business structure.

The three types are:

C- Corporation This refers to the traditional type of corporations

S- Corporation A type of corporation often used by small businesses to avoid double tax

Limited Liability Company (LLC) More like a type of partnership that provides investors with limited liability

Write Articles of Incorporation

The most important requirement of incorporation is the Articles of Incorporation.

The Secretary of States website should have the required information you need to submit, but generally it includes the following:

Name of the corporation It may contain lower or uppercase letters, numerals and punctuation marks.

Purpose Before the corporation is approved, you should state an extensive business purpose that is in compliance with the corporate laws of the state.

Agent for service of process The Corporation must appoint a point person who will handle the legal processes of the company in the future.

Authorized Stocks This refers to the share limit and the share classes that a person may have as part of the corporation.

Filing Articles of Incorporation

File the Articles of Incorporation at the Secretary of States Office and pay the filing fee.

It may take several weeks before you can get any feedback about the status of your company.

To make sure that you are following the procedures correctly, always consult your corporate attorney about the moves you want to make.

Small company v large corporation – Which is better, which is worse

What’s better: Working for a small company or a large corporation?

When I worked for a large corporation I was convinced that it was the best way to get ahead in my professional career. Years later I worked for a much smaller business, and was then convinced that a smaller organization was definitely best for me. It is only now that I look back on both of those experiences and realize that there really is no definite answer.

I realized over time that there are many positives and negatives as well as many drawbacks to both. It all comes down to your personal preference and where you feel the most comfortable.

I loved the feeling of prestige when I worked for a large multinational company. It had a fantastic and respected name in the business world, and I imagined people would think to themselves, -Wow, he works for so and so- that’s amazing.- In reality, however, I found that I was just another number amongst the hundreds of people I worked with. Although the multinational offered large resources, growth opportunity, greater benefits and a chance to travel, I continuously felt like a small fish in a big pond. The opportunities were there to succeed, but how long was that going to take?

The small company on the other hand had a far friendlier feel to it. I found that my co-workers were not constantly competing with each other on a day to day basis by trying to get ahead. I enjoyed having several roles to fulfill and looked forward to the fact that each day was different than the next. Instead of feeling like the small fish in the big pond, I felt that I was the big fish in the small pond and that my contributions were greatly valued. With less hierarchy and fewer processes, I felt that less time was wasted during the day. On the negative side, this small business was unable to offer the many perks and benefits that were available when working for a larger company.

Overall, you need to find the right niche for you. If you enjoy the smaller working environment where your co-workers are family-like and your schedule is much more flexible with less hierarchy, a smaller company could very well be the vehicle that serves you best. If you enjoy great benefits, opportunities to grow and a diverse culture, a larger organization could be right for you. Good Luck!

Gavin is the founder of RedStarResume, a business that provides resume and cover letter writing services for students, graduates and young professionals. Follow our blog: Follow us on twitter!

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The Best Internet Marketing Courses

All internet marketing courses are not created equal. The best courses are the ones that get results. It doesn’t take weeks, months or days to get positive results from a well defined, well thought out marketing course. Internet marketing course, like anything that’s been around a long time, are a dime a dozen and getting affiliated with the right one means finding one with new and fresh marketing strategies and techniques.

Most courses look fresh on the surface but the ideas, tools, strategies, and techniques are all the same and as a result can tend to have you competing with a very huge market that has long since been established and therefore hard for you to penetrate when getting started. when searching for internet marketing course instruction be very sure that you go with a course that offers you more than old marketing techniques with a new store front.

Being successful online means aquiring the best internet marketing, coaching, tools, support, and forums for a community of supportive subscribers all under the same roof, some of which have long since been where you need to go, and can and do offer very useful information to help you to get where they are now, none of which could have been accomplished effectively with the use of old stale, hashed over, internet marketing course techniques and strategies that are just too out dated.

A common misconception about earning online is that it will happen overnight. That just isn’t a realistic view of how it works in the real world. Even the best internet marketing course is no good at all to anyone who thinks this way. It’s truly no different than any other college or vocational course anywhere and should be treated as such. At best it is very convenient for those participating. It’s a very serious step and for those who are not willing to put in the time to learn the proper Internet Marketing techniques there is no point in even considering signing up for an Internet marketing course anywhere.

As stated above internet marketing is nothing new and although it may sound complicated it is actually a very simple process with tons of different variables, techniques, strategies etc. Keep in mind however that mastering just one of these techniques or strategies, just one, is all that is needed to make the average joe wealthy beyond your wildest imagination.

(SOPP), Selling Other Peoples Products, have made and continue to make millionaires out of the average person. With the proper internet marketing course training a person with just basic computer skills can literally start earning some money online in just a few short days. This leaves a lot to be said for the course. It has to be unique, outstanding, easy to understand and implement as well as very resourceful for one to be able to get so much out of it so quickly. An Internet Marketing Course built for the 21st century.

The Benefits Of Paid Search Marketing

When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A PPC campaign can run for any length of time and can be very narrowly or broadly targeted. This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, PPC campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing. You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time. What are you waiting for?