Nokia’s Decline Is Not Related With Marketing

Why did Nokia decline? The most nonsensical argument is that Nokia is too far away from Silicon Valley and it lost the ability to innovate and lead innovation. It can also be said that Nokia failed due to the continuous blow of Apple and Google. Especially Apple has rewritten the golden age of the traditional mobile phone manufacturers represented by Nokia.

Of course, this does not mean that Nokia will surely perish in the short term. Nokia will not get out of the Chinese market. Nokia can not be acquired in a short-term. However, Nokia’s decline has a variety of reasons. The only one that does not have to bear the important responsibility is probably Nokia’s marketing, especially China’s marketing team.

Nokia’s marketing has been very powerful. Whether channels or activities, whether endorsements or advertising, Nokia’s marketing and innovation are world-class. New Year’s Eve concert, superstar strategy, advertising campaign and the innovative application of Internet marketing, Nokia’s marketing throughout the industry is in the lead.

It is pity that Nokia who understands social media marketing is abandoned by the user. Even Nokia itself has given up Symbian and switched to Microsoft camp. The reality is so cruel. You may have not committed anything wrong, even always a plus in marketing, but the situation is hopeless. No matter what kind of marketing ideas and deeds can not change the decline of the Nokia product line.

Nokia’s decline is not much related with marketing, but Nokia’s case was enough to alert all the marketing people. Marketing is not everything. There are things more important than marketing, such as products.

Nokia’s has an absolute advantage in technology innovation. But the efficient operation of the corporate culture and cost control has become a stumbling block of innovative thinking. Nokia discarded the touch wave, just because it takes into account the risk of the high cost. It is reluctant to give up the lagged behind Symbian system early.

Although Nokia has seen competitors continually erode their market share, but Nokia is still reveling in the industry leader position in the past few years. When the rise of Apple and other smart phone threat and gradually replace its position, Nokia was awakened and rushed to find partners like Microsoft. Nokia today have lost even the hope of turning over.

Analysts of the industry say that technology innovation is the key factor of mobile phone manufacturers. Marketing is not everything. The products and technology innovation play a more important role.

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The Kerala perspective about ASEAN FTA !

Why does Kerala dread the Indo-Asean FTA ? Reasons are many.

Kerala Govt had asked the Centre to put 1400 items under the Negative List. Only 489 items have been now included in the Negative List.

The import tax on Kerala’s products like coffee, tea, rubber, copra, coconut, coir, cashew, pepper, cardamon, coconut oil etc will have to be brought down to 50% or less by 2019. Import tax for Palm Oil has to be brought down to 40%.

After 2005, import tax is cent percent for tea and coffee. It is 70% for pepper and 90% for Palm Oil. When import tax on these items comes down to 40%, the backbone of Kerala economy will be threatened.

The Left and Saffron parties are against the Congress Govt signing the deal. They are going to start movements against the deal.

There are 3.6 lk workers working in the coir sector and 2.5 lk in the cashew sector. This year’s cashew exports are 1500 crores. All these will be affected as the pact comes into effect from Jan 1, 2010.

The lowering of import tax on fish products and coconuts will affect the 1 million labourers working in the fisheries sector and 35 lk farmers in the coconut sector will also be affected.

While this is the Kerala perspective, the Center begs to differ saying that the pact may be a big challenge but it is a great opportunity. The Centre points out that India’s bilateral trade had gone to $ 37 b with ASEAN and $80 b with EAS ( East Asia Summit ) countries.

EAS countries are 16. Six more countries added to the ten ASEAN member nations – China, Japan, New Zealand, Australia, S Korea and India !

Jupiter will be in Aquarius, in India’s Eighth House, the House of Hindrances, when this pact becomes operational.

Let us hope that, after the initial hurdles, India will capture the one trillion dollar ASEAN market !

Article by Govind Kumar, astro scholar, writer and academician of . His Google+ Profile is and Youtube url

Stryker Corporation Recall Two Artificial Hip Implant Systems

One of the world’s biggest manufacturers of orthopedic devices and medical equipment, Stryker Corporation, announced the recall of two artificial hip implant systems created by the company, namely, the ABG II and the Rejuvenate modular-neck hip stems.Its voluntary recall took place on July 6, 2012 – three months after the company released an -Urgent Field Safety Notice- to risk managers and surgeons in numerous hospitals. The notice highlights the probable health hazards linked to the two products which includes fretting and corrosion. Stryker Corporation intends to cease all global production and sales as soon as possible.s

The two modular-neck stem systems were designed to give surgeons more flexibility in fitting the femoral components in their patients. The stems are coated with titanium while the neck components are made of cobalt and chromium. When these two parts grind against one another at the neck-stem junction, metallic debris are shed into the patient’s body. In fact, all metal-on-metal implant constituents have the tendency to deteriorate over time. A person’s normal movement will naturally make the parts grind, causing shards of metal to affect neighboring tissues and enter the bloodstream.

Eventually, it has become evident that the metal-on-metal devices are not as effective and safe as the makers have implied. More and more patients reported several issues and health problems with their implants, thus filing a Stryker hip lawsuit against Stryker Corporation.

Shards of metal can lead to metallosis or metal poisoning, which will in due course lead to: Implant’s loosening Necrosis (premature tissue death) Painful revision surgery Pseudotumors (tiny sacs filled with fluid) Osteolysis (dissolution of the bone encircling the implant)

Some studies conducted by doctors and other experts suggest a connection between the absorbed metal ions and heart and neurological problems, damage to the spleen, liver, lymph nodes, and kidneys. The accumulation of reports on the drug’s adverse side effects persuaded the manufacturers to voluntarily recall the products rather than wait for the FDA to compel them.

As of June 2012, more than 45 complications involving the Stryker hip device was received by the FDA. This is also not the first time the Michigan based company recalled hip implants. Back in 2008, they also recalled the Trident Hemispherical cups and the Trident Acetabular PSL – both manufactured in Ireland.

For people who are not sure whether their implants are the recalled products, it is imperative that they pay a visit to their doctor and check their medical records. It is possible that a Stryker hip component is listed under a different code or name. Patients who are affected by the implants may be eligible to file a Stryker hip lawsuit to be able to receive compensation for the damages that have been done.

Ten Offline Industries That Need Online Marketing

How important is online marketing for businesses that conduct most of their transactions offline?

Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. “With the overwhelming majority of today’s consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales,” Miller reports. “Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area.”

Miller stresses that failure to engage in online marketing can have devastating results on an organization’ success. “If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area.”

According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:

10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare

Miller emphasizes that the need for online marketing is not limited to the industries listed above. “Online marketing is quickly becoming critical to survival in today’s economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace.”

Top 10 Secrets Of Federal Government Employee Discounts

Although government jobs are some of the most stable careers in the economy, federal employees are still watching their bank accounts and trying to save money. The good news is that many companies offer public servants deals on vacations, clothes, phones, auto insurance and home improvement. We have researched and compiled a list of the Top 10 Secrets of Federal Government Employee Discounts.

1. Food

10 percent discounts are offered to military members dining at IHOP, Denny’s, T.G.I Friday’s, Long John Silver’s and the Hard Rock Cafe. Applebee’s also offers a 15 percent discount at selected locations.

2. Clothing

10 percent discounts are offered at Nautica and New York and Co. Fans of Old Navy know the company offers a discount on the first of every month. These discounts can also be used in conjunction with coupons and other methods of saving.

3. Auto Parts
5 to 10 percent is offered at Kragen Auto Parts. Advance Auto Parts offers active and retired military members 10 percent off. AutoZone offers military discounts as well.

4. Insurance

Depending on the state, Geico offers between 3 to 10 percent off automobile insurance. Liberty Mutual also offers car insurance discounts.

5. Home Improvement

Lowes and The Home Depot offer 10 percent discount at most locations. The government is also offering up to $1,500 in tax rebates for installing energy-efficient products. LongFenceandHome.com offers a discount to federal employees and military personnel on a wide variety of products and services.

6. Eyes

Group Health Eye Care offers a 20 percent discount on prescription eyeglasses or sunglasses. Additionally, there is a one-time offer of 20 percent on contact lenses.

7. Gyms

Washington Sports Club offers 33 percent discount on their monthly membership fee.

8. Travel

When planning a trip, Govarm.com is our recommended site for vacation and leisure services. However, some other respected government travel sites are: Club Quarters, Government Vacation Rewards, Holiday Inn Express, and La Quinta Inns and Suites.

9. Communication and Technology

Verizon offers a 20 percent discount on phones, calling plans and accessories. When looking for home computing software and hardware consult Dell. They offer at least 10 percent when purchasing their products. Do you prefer Macs? Apple has recently offered various discounts on iPods and computers.

10. Fedsave.com and RecGov.org

These are the top recommended sites for searching government discounts. Fedsave.com offers a subscription which includes a free monthly newsletter highlighting savings and special offers on everything discussed above.

Government discounts are abundant, but are often overlooked. With some quick research, you may find yourself saving a lot of money.

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Among The Best Health Economics Website online

Usually it is hard to find a decent health economics site that lists tips, stories and provides perspective. You will discover a few different blogs on the internet but unfortunately they tend to post only their own material, creating articles every so often. Other web-sites merely provide you with back-links for resources and file news with very little opinion. As a health economist, health economics director, health care professional or health provider it can be hard to find a web-based resource which always allows you to remain up to date and abreast of what is going on in the arena of market access and reimbursement. Health Economics Digest is an accomplished web-site devoted to health economics and outcomes research. They provide a day-to-day digest of suitable health economics news, congresses and programmes. In addition to that they also put perspective on the news as well as commentary regarding the significance of the news to health economics students, health technology assessment and PRMA managers. The thing Health Economics Digest does that is distinctive from every other health economics website is that it offers interesting multi-media content including videos, webinars and infographics. Health Economics Digest delivers the very best of the world wide web and multi-media to the health economics landscape. They provide their news in Feed, PDF and monthly email format. Health Economics Digest also employ media profiles where they connect and converse along with other health outcomes executives. Not only do they report the news, in addition, they create it. Health Economics Digest is the news. In addition ,Health Economics Digest is going to be wholly understood by non-health economists, doctors, general practitioners and HTA personnel. Its for these reasons health economists around the world are choosing health economics digest as their choice of interacting to payers and non-health economists. payers need assistance appreciating health economics and pharmaceutical companies must discover solutions to adequately communicate health economics to non-health economists or will probably be challenging to obtain the reimbursement they need, specifically in todays market access landscape. I advise dropping by the site, whats more; Health Economics Digest is administered by health economists, for health economists, they offer essential up-to-date information on what you should know. Along with news and current trends, additionally, there is an online health economics book shop and provide health economics online classes and e-learning packages

BIFF & BIL 2010 continues to strengthen ASEAN Integration

Bangkok Firmly in the driving seat as Southeast Asias No.1 fashion industry event, BIFF & BIL 2010 came to a successful close, welcoming a total of 3,822 trade visitors together with more than 26,000 general public.

The four-day fair was held from April 1-4 at IMPACT Muang Thong Thani by the Royal Thai Governments Department of Export Promotion (DEP), Ministry of Commerce, in collaboration with members of the Thai fashion industry and their ASEAN counterparts. With “Look East” being its theme, this years edition is titled BIFF & BIL 2010, ASEAN Integration Textiles Apparel Leather to reflect the combined strengths of ASEANs fashion industry.

DEP director general Srirat Rastapana confirms the optimism: “BIFF & BIL 2010 got a very positive feedback with the highest number of overseas visitors and buyers hailing from Japan, Vietnam, India and the USA, Cambodia, Philippine, China, Hong Kong, and ASEAN neighbors. The event managed to attract 595 companies from in and out of the country, totaling 1,022 booths on a space of over 45,000 square meters. Exhibitors and buyers have done more deals [at the Fair] than ever. It was incredibly useful that they have found it invaluable to have the chance to meet and catch up with key international contacts over a few packed days.”

BIFF & BIL is the only tradeshow in Thailand and SEA dedicated to all facets of the fashion market, covering everything from textiles, garments, gems and jewelry, travel kits, leather goods, shoes, ready-to-wear street fashion items, sportswear, lingerie, fashion accessories, etc that ranges from upstream to downstream manufacture.

International trade visitors from all parts of the world flocked to the fair where they made use of the opportunity to gain an overview of the current fashion industry, new collections. Prominent brands from 10 ASEAN and Greater Asian countries like The SUPPORT Arts and Crafts International Centre of Thailand (Public Organization) – SACICT, Combodia, HANDY HARTONO (Indosiesia), Laha (Laos), DOZO (Myanmar), DitaSandicoOng (Philippines), FUCHSIA LANE (Singapore), Kai (Thailand), THE LINE (Vietnam), Tamaki Niime (Japan) and Left & Right (Chaina) joined in the exploration of new market opportunities with such industry leaders as Saha Group, Street Fashion Runway, Designers Room, Micheal Angelo, Ethnic Thai, SC&F, SHAKA, Kongkiat, Paragon, Ferrie Fabbies etc.

Among highlights include a series of exclusive fashion shows by top local brands and those from overseas, the ASEAN Pavilion and the Japan Pavilion as well as the Asian Designer Congress, which was held for the first time in Thailand.

“By consolidating these local competencies into the regional cooperation under the ASEAN Integration initiative, it is believed that the fashion industry of ASEAN would have more access to the global market and gain greater competitive advantages,” said Mrs Srirat.

She also commented, “The positive numbers and better-than-expected sales at BIFF & BIL 2010 prove the fashion industry is resilient and provides a positive indication for the future of Thai fashion industry as it positions itself to be a regional fashion center.”

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!