Boost your health economics and outcomes research efforts

Health Economics and Outcomes Research: US, Europe, Canada and Emerging Markets

Gain instant access to detailed benchmarks and best practices that will streamline your health economics strategy. This one-of-a-kind study showcases the most up-to-date information on health economics and outcomes research (HEOR) goals and management. Five chapters are chock-full of data and expert advice focused on these primary areas: ( )

* Structure and reporting relationships * Spending, budgets and ROI * Staffing and compensation * Activities, timelines and study costs

Our study breaks down 500+ metrics by company type – large, mid-sized, small, pharma affiliate and medical devices – and by geography – US, Europe, Canada and the emerging markets. You’ll also find experiences and fresh insights divulged from over thirty leading companies across the life sciences.

Control your costs and your workload

As a go-to resource, your team must manage several competing responsibilities. Improve time and money management using real-company benchmarks for nearly 15 health economics tasks, including study costs for six major pharmacoeconomics studies. Understand how successful companies approach outsourcing, including vendor selection and management.

Get your messages across faster and prove ROI

Learn how to overcome companywide communication gaps and customize findings so that they resonate for each individual audience. Use structure to build team cohesion and strengthen relationships with key groups like clinical and marketing.

Build the best team

Effective health economics analysis blends science and strategy, but hiring individuals with the ideal mix of qualities is difficult. Discover how to build HEOR teams with the right capabilities. Use our compensation data to set up appropriate pay scales.

Keep ahead of the latest trends

HEOR teams are at the forefront of emerging trends in pharma. See into the future of health economics as industry experts weigh in on four of the hottest topics.

* Health Outcomes Liaisons * Risk sharing agreements * Comparative effectiveness * Emerging markets

For more information kindly visit :

Related Reports

Global Healthcare Information Technology (2009 – 2014)

Healthcare: Global Industry Overview

Or

Contact us at :

Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: Website: www.bharatbook.com Follow us on twitter: Please visit our blog at

Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

Why Is Facebook Group The Miraculous Marketing Tool

Developers, entrepreneurs, business organizations and social media strategist are expanding their earning circle and growth rate by creating Facebook groups, which do not really require heavy investment. Facebook group is a very cost-effective, heart-throbbing and traffic-generating marketing tool for any sort of business. Facebook has millions of groups from all walks of life, all regions and every size of business and culture and continuing to grow in a rapid pace. As Facebook is the largest social media network, so there is already a huge market all across the globe which is a plus point for business holders who do not need to build a whole niche, so they can easily track their specific niche in a shortest period of time.

Now what does Facebook group provide to business sector, here are the reasons.

Branding

Having your own Facebook group is like a unique and separate corporate identity. It gives you name, credible image and maximum reach to the existing clients and potential prospects. You can create a Facebook group and share your companys objectives, success stories, photos and videos, important links. These groups are the source of effective communication where you can easily interact with your target market and build a strong relationship for long term success.

Awareness

Awareness is just another factor behind creating a Facebook group. It allows you to announce launches, re-launches, new events, inauguration, conference and seminar publicity and everything you think is needed to be shared with your target market. If you think your next big campaign should be shared with your followers, you should tell them one or two months before the game and Facebook group is a platform you keep contacts with your valuable niche.

Profitability

Profitability doesnt come with having a mike on street and announcement of your very beneficial tooth paste. If you seek for profitability, you need to make a healthy relationship with your customers, create a good will in their hearts and make them as friendly as they can say anything to you. When they say everything, you will know what you should not say to them.

Facebook groups are hottest marketing tool that amazingly go viral and do not cost you much. Very smart and very cost-effective.

Professionalism

All giant multinationals have Facebook groups with their names because it is a standard rule for corporate sector to communicate with customers on social media networks. It also helps you pulling traffic on your website, which is a graphical representative of what you do and why your niche should opt you.

If you want to expand your business locally as well as globally, you should not forget to have a Facebook group with your business name, and you will witness yourself how miraculous it is. Learn more about social media networks at www.socialfactory.net

Steps In Creating A Corporation

Incorporation involves detailed processes and is required to comply with different state and federal laws.

That is why it is recommended that you hire a corporate law attorney to help you in starting a corporation.

The process of incorporation and corporate law goes hand in hand in bringing corporations into being.

Under corporate law, attorneys can help the incorporators structure the stock and bond offerings, and the bond and insurance loans that provide the company with capital.

Corporate lawyers can also facilitate joint ventures, licensing arrangements, acquisitions, mergers, etc

To help you understand, here are the general steps in starting a corporation:

Choose a state where you will incorporate your business

The state that you choose should provide your business with favorable laws that will help your company once it is incorporated.

Once you have chosen, visit the website of the Secretary of States Office.

You should find guidelines about the incorporation procedures of the state.

Choose a Name

Make sure that the name of your corporation is unique and is not yet taken by other companies.

Most Secretary of State Website has a database that will help you identify names that are already used by other companies.

A corporation may also use a trade name other than its corporate name.

If that is the case you will also have to file the trade name under a Fictitious Business Name statement to the appropriate county court.

Consult your corporate attorney about the process.

Choose Type of Corporation

In this process, you can choose from the three types of corporate business structure.

The three types are:

C- Corporation This refers to the traditional type of corporations

S- Corporation A type of corporation often used by small businesses to avoid double tax

Limited Liability Company (LLC) More like a type of partnership that provides investors with limited liability

Write Articles of Incorporation

The most important requirement of incorporation is the Articles of Incorporation.

The Secretary of States website should have the required information you need to submit, but generally it includes the following:

Name of the corporation It may contain lower or uppercase letters, numerals and punctuation marks.

Purpose Before the corporation is approved, you should state an extensive business purpose that is in compliance with the corporate laws of the state.

Agent for service of process The Corporation must appoint a point person who will handle the legal processes of the company in the future.

Authorized Stocks This refers to the share limit and the share classes that a person may have as part of the corporation.

Filing Articles of Incorporation

File the Articles of Incorporation at the Secretary of States Office and pay the filing fee.

It may take several weeks before you can get any feedback about the status of your company.

To make sure that you are following the procedures correctly, always consult your corporate attorney about the moves you want to make.